Wednesday, February 17, 2016

Business Doublespeak

Are there any jobs that do not involve business jargon? The marketing people would make you believe these buzz words have some special innate power to motivate employees beyond their standard capability. Moving working area for the fifth time, we headed to the front of the building, which gives a view of the car park and the M4 motorway in the distance. Making use of the whiteboards that had followed us to our new working homes, the decision was made by somebody to capture all the business jargon than is bounded about on a daily basis.


I suppose in the medical profession you have your own language and lawyers have their own language but perhaps only fair that corporate world create something of their own language. However, we just sell software, it is hardly Rocket Science.

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